Imagine a world where everyone has access to all the nutrients they need, where life expectancy is rising again, where modern diseases are in decline, and where everyone has more daily organic energy to fully flourish.
This world is possible and it is available to you through micronutrition.

Humanity is facing a major problem that could lead to its extinction.

During the last 50 years, the agri-food industry has experienced major changes to resolve the "impossible food equation": 2.3 billion mouths to feed in 1950, 7.3 billion in 2015 and 10 billion in 2050.

Practising traditional agriculture, as it was carried out by our great-grandparents, using all the land under cultivation we would not have been able to feed more than 350 million people. To respond to this problem many changes have had to intervene and food production became industrialized. Producing enough food for everyone is a challenge that is today relatively relieved.

However the changes made have had unwanted and unfortunately dramatic secondary effects.

We have favoured volume over nutritional content, still the key element of our health. In a few decades we have:
  • Used more and more chemicals and pesticides that have profoundly damaged our soils.
  • Grouped small plots into vast fields for faster processing. But we have destroyed the natural barrier vegetation which prevented soil erosion.
  • Favoured mono-culture for higher yield destroying the balance of minerals in the soil..
  • Selected species that are more productive but less nutritionally good.
  • Put an end to letting fields lie fallow which allowed the soils to regenerate in favour of cultivating the space throughout the year.
  • Mechanized farms by using ever larger tractors, that till the soil several meters rather than scratch a few centimetres as was the case for thousand of years, breaking the cycle of natural mineralization of soil. This action is so widespread that it has irreversible consequences today.
  • Globalised production and cultivated the far corners of the earth in order to have more choice throughout the year. In order for these foods to be beautiful and usable upon our shelves, they must be harvested before maturity, and therefore before the development of the nutrients.


Vitamin A


Vitamin B


Vitamin C

The consequences of these changes are dramatic. They affect the whole food chain and we are witnessing a drastic decline of the micro-nutrients of our food, particularly vitamins.

Over the past 50 years a banana, for example, has lost 80% of its content in vitamin A. Even more frightening, today it takes 100 apples to have the nutritional equivalent of a single apple in 1950.

Vitamins are essential to life, and since our bodies do not have the ability to produce them, we must get them through our food.

Today, even with a balanced diet, it is no longer possible to obtain all the vitamins that our bodies need to live in good health.

This ruthless decline of vitamins has a tremendous impact on our well-being and our health:
  • Reduction of your organic energy
  • Weakening of your vitality and your body's immune capabilities
  • Increase in the risk of serious diseases: cancer, cardiovascular disease and neurodegenerative disorders (Alzheimer's, Parkinson's, etc.)
  • Reduction of your life expectancy in the long term

We need not despair, nor launch into an endless race to deal with the consequences rather than the causes. We can change this and return the situation to our advantage.

It is a great opportunity for mankind to rethink our relationship with nutrition and an opportunity for a return to the fundamentals.

Imagine a world where everyone has access to all the nutrients they need, where life expectancy is rising again, where modern diseases are in decline, and where everyone has more daily organic energy to fully flourish.

This world is possible and it is available to you through micronutrition.

“Let your food be your medicine.” - Hippocrates

Micronutrition begins with the principle of prevention and that food is the main source of well-being and energy.

There are two complementary currents in biotechnology startups: "biotech chemistry" which create new molecules to treat pathologies and "Biotech Life Sciences" which observe and understand nature to put in place the perfect conditions for the development of the living.

At Bloomizon we belong to this second category, our goal is to understand the relationship between complex systems, namely, mankind and its nutrition.

We do not create any new molecule, we model your nutrinome (your own nutritional need) and give you the ability to bring to your body exactly the amount of nutrients it needs.

The biggest innovation of the 21st century will be at the intersection of biology and technology

Today we are at a societal and technological turning point that allows us to design the human of tomorrow.

At Bloomizon we are convinced that humans will not only be improved technologically and mechanically, but also in an organic way.

Indeed, each great civilizational era has been driven by a food revolution:

  • At the beginning the mastery of agriculture and livestock has had a major cognitive impact on organisms and led to the modern human.
  • Recently, pasteurization has allowed humans to gain additional years of life through the sanitation of food.
  • Today the micronutrition, i.e. giving everyone exactly what they need nutritionally (neither more nor less), is becoming the next food revolution and this change starts with you, now.

Our commitments

  • We have multiple activities but one simple mission: to respond to your aspiration to live longer in better health and for you to develop with more organic energy every day. Our approach is to move forward hand in hand with you as a support for your well-being and your development.
  • We are life science researchers who study the human body and help people around the world to live a healthier and happier life. We are doctors in microbiology, physicians, nutritionists, mathematicians, developers, etc. but above all the new generation that is fighting to defend the importance of nutrition.
  • We are a French Tech startup and unlike existing large companies which treat their customers in a generic way, we offer you a tailored service that suits you and provides you constant attention.
  • We are real people behind our shops, our web site and our applications. We are committed to your well-being and the future of this world. Our calling is to resolve the problem of nutrition that ravishes our modern society, one person at a time.
  • We are attentive and take into account your comments to learn and evolve, like our algorithm which becomes even more precise as it learns about you. We are in this profession because your development is sincerely important to us.
  • We take you as you are, we will never be paternalistic, we are here to help you to grow healthy and in a unique way. We will always seek to teach you things but not to lecture you, you are the centre of this trip.
  • We treat you in a personal, sincere and honest manner. We value the community that we are building and seek to put forward all together. You will reach the summit thanks to all who support you, your family, your friends, we want to be one of those.
  • We offer you a service at the leading edge of technology and products of exceptional quality. Our ambition is to make this experience more accessible and easy to use for everyone. We will continue to fight so that Bloomizon remains an accessible and affordable high end product for both health and daily energy are crucial in the life of every man and every woman.

The Bloomizon team

“Biology is the new digital” (Nicholas Negroponte, founder of the MIT Lab)
We are scientists who crack the mysteries of the human body to help people throughout the world to live a healthier and more happy life.

Benoît Jonniaux

Chief Executive Officer

Benoît is a mathematician. He developed the Bloomizon algorithm to determine the unique needs of each person [nutrinome]. He previously co-founded a yield management business, as well as the collaborative web agency Digital Village. Benoît has won numerous entrepreneurial awards, and is an important actor in the ecosystem of FoodTech in Paris.


Mélanie Jonniaux

Chief Operating Officer

Mélanie is a biological engineer (Polytech) and a graduate of Marketing Intelligence (HEC Paris). She began her career in the pharmaceutical industry and co-founded a personalised cosmetics company in Germany. Today, Mélanie steers the micro-encapsulation part of Bloomizon in order to create the first customised food supplements.


Frédéric Anglès

Chief Science Officer

Doctor of micro biology at CNRS, Frédéric has taught biology at the University of Toulouse and is working with the University of San Diego. He is in charge of the fundamental research program at Bloomizon on health promotion through micro-nutrition.


Sylvain Friquet

Chief Technology Officer

Sylvain studied at EPITECH Paris and UC San Diego. He spent several years at Facebook where he worked on the Graph Search then created new products for emerging countries (Slideshow Ads for Emerging Markets). He is now leading the development of the Bloomizon platform, its applications, and its big data and machine learning issues.


Tran Bui

Chief Retail Officer

A graduate of HEC Paris and specialized in International Trade, Tran began her career at Unibail-Rodamco where she followed an accelerated career. She occupied positions in project management, then in asset management at Stockholm to then take direction of the Aéroville Centre (8.6 M visitors). Tran is now in charge of retail strategy at Bloomizon.


Julien Morisson

Corporate Program Manager

Julien is a lawyer by training. He was Director of Human Resources within the Bolloré Group, and then of Maison Chanel. He is Chairman of the Paris Elysée Group of the National Association of Human Resources Directors. Convinced that the levers of company performance depend on the wellness at work, today he promotes the Bloomizon corporate offer.



Customer Care Manager

Julie is a new graduate in management. Passionate about nutrition and wellness, she first joined Bloomizon as an intern at the end of her studies. Today, she ensures that every user is fully satisfied, implements our partnerships, and mobilizes the community.



Chief Happiness Officer

Mistral is a Pembroke Welsh Corgi, his speciality is to give hugs and licks to all members of the team. His love comes from the enjoyment that we have in doing our jobs and in the infinite attention that we give you. He has also become the star of Smart Food Paris.


Our scientific committee

Rodolphe Lavielle


Doctor of Medicine, Rodolphe is specialized in biology and human physiology. He has a master's degree in statistics, bio-mathematics and data processing (University Paris-VII). It advises Bloomizon on the impact of biological data on the nutrinome.


Michel Sportiche


Doctor of Medicine, Michel is a cardiologist. He serves as a reference on the medical subjects related to sports. It advises Bloomizon on the health impact of the Bloomizon program.


Our strategic committee

Bruno Tissier


For 18 years, Bruno has opened all of IPSEN's pharmaceutical production plants. He assists Bloomizon with the production process on request and as needed.


Arnaud Bouyer


The Director-General of investment banking activities, Arnaud advises the largest enterprises. He has conducted reference transactions and several IPOs.


Aurélien Hérault

VP R&D and Product, DEEZER

First employee hired, and lead developer at Deezer for 10 years, Aurélien shares with us his know-how in the exponential growth of a start-up.


Thierry Gonnet


Thierry has led major technology companies and has successfully conducted several well known LBOs. He brings us his analytical vision and his management experience.